THE BRAND FINALLY CAUGHT UP WITH THE BUSINESS

Megaflis had undergone a fundamental transformation over four decades – from a specialist tile retailer to one of Norway's largest home improvement destinations, with 22 stores across the country. But the brand still told the old story. The logo and visual identity reflected where they started, not where they had arrived.

There was a second challenge too. The traditional Megaflis customer had been predominantly male – but the company was attracting a growing female audience and wanted a brand identity that spoke to both without alienating either.

In collaboration with Re:Media and Schjærven, we developed the concept "from tiles to homes" – capturing the transformation the company had been through. From flat 2D tiles to the full three-dimensional experience of a home. That shift from 2D to 3D became the organising idea for the new logo symbol, and the strategic foundation for everything that followed.

The colour palette was refined to feel warmer and more inclusive – moving away from a purely functional, trade-focused aesthetic toward something that resonated with a broader audience. The result was a brand identity that honoured the history of Megaflis while clearly signalling where the company was headed.

The difference has been felt across the whole organisation. Internally, teams find it significantly easier to create on-brand communication. External collaborators and partners can manage the brand and produce materials with far greater confidence. And for the first time, Megaflis has a clear red thread running through everything they do.

A brand anchored in its past now has an identity built for its future.