FROM INNOVATION TO RECOGNITION

Antec had been quietly solving one of the world's most urgent problems since 2011 – converting organic waste into clean energy at a time when the world generates over one billion tons of it annually.


They had won the Bioenergy Innovation Award in 2016 for their reactor technology. They had the backing of Norselab. They had a purpose that mattered.



But their brand identity didn't reflect any of it – generic, underdeveloped, and unable to communicate the scale of what they were building to investors, partners and communities who needed to understand it immediately.

Working in collaboration with EGGS Design and Norselab, we started where we always do – with the core concept. "From waste to wealth" became the strategic foundation that everything else was built on. It captures both the physical process and the broader purpose: turning what the world throws away into something it urgently needs.



Once the concept was defined, it drove every subsequent decision – the logo symbol designed to communicate the biogas process directly, the colour system representing the waste process, the photography direction, and a complete visual identity system built to work across website, print, exhibition stands, brochures and infographics. The concept didn't follow the design. The design followed the concept.

Antec's reactors now have a total installed capacity of 6 GWh, treating an estimated 13,520 metric tons of waste and producing 12,168 metric tons of fertilizer annually. In 2023, Norselab rated Antec 5/5 for impact potential – generating $1.43M in net impact value.


Antec was also featured in Forbes as one of five green Norwegian companies to watch, described as representing "the most significant untapped energy revolution waiting to happen." A company changing the world now has a brand that says so.